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Winners of the Great Social Enterprise Pitch!


WATCH the Live Pitches, hear from Matt Stinchcomb from the Good Works Institute (formerly and see the Winners announced. CLICK HERE

On Friday September 30, Saba Adana and Olayinka Credle pitched their business plan for Melanin Essentials focused on paying single mothers a thriving wage while making chemical-free beauty products for women of color. Ultimately, their idea took first prize in Lancaster’s third annual Great Social Enterprise Pitch, winning $7,500 and free business services.

Luis Miranda won second with BootCamp900, which offers fitness training in low-income communities and has been running a 60-minute weight training program in southeast Lancaster city. He also won the audience vote.

LaShonda Whitaker won third with 5 Loaves Food Co., a company that supplies locally sourced healthful food to childcare centers.

Kristin Snyder won fourth, with Sophie Stargazer Boutique, which features brands committed to ethical sourcing and production.

Heather and Michelle Long won fifth with Win Workplace Solutions, a temporary, portable space that employers can offer to breast-feeding women.

These top five ideas, selected from nine original teams, competed on stage for a lively community audience and five judges. Each idea team had five minutes to “pitch” their social enterprise concept. Winners received more than $50,000 in cash and pro bono prizes from local businesses.

WHAT IS SOCIAL ENTERPRISE? A social enterprise is a market-based entity that is developed for the purpose of achieving positive social or environmental impact, while also making profit. A social enterprise focuses on a triple bottom line: people, planet and profit.
The Great Social Enterprise Pitch, Lancaster’s social enterprise idea incubator and business plan competition, is a friendly competition facilitated by the Lancaster County Community Foundation and ASSETS. The Pitch, now in its third year, is designed to empower local social enterprise ideas. Information and details about the Pitch are at

The 2016 Great Social Enterprise Pitch was open to individuals or organizations that have a social enterprise idea or would like to learn more about the concept. Participants followed a free 4-step process on a learning quest including the final LIVE Pitch which led to cash prizes and pro bono services for strong social enterprise plans.


Bench Mark B-Fit. Empowering and training at-risk youth to become personal trainers. Lead: Will Kiefer

Ebenezer Wholistic Foods. Raw vegan food company inspiring people to eat healthier and live better. Lead: Lixin Ji

Lush Bazaar. Fashion that inspires and empowers. Lead: Timbrel Adidala

Soberbars. Wellness training series to promote health and community. Lead: Kyle Kuehn

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